People often underestimate the value in brainstorming. You don’t have to sit down to work every day, ready to fire away and write full steam ahead. Sometimes the words just aren’t there. This is when brainstorming comes in handy.

Despite many people thinking brainstorming is a group activity, you can in fact brainstorm on your own. The goal in brainstorming is just to toss ideas into the air and see which ones land as you work to sort out a particular problem.

For example, I had this really long short story call “Blue Moon Story” that had a good IDEA, but the execution never excited me all that much. I knew the idea behind the story was worth pursuing, I just knew I’d gone about it all wrong the first time.

So on the drive home from work one night, I started throwing ideas out, talking to myself out loud. I had a character and an opening, but nowhere to go from there. What if this happens, I said? Where does the story go from there? Where do I want it to go? Okay, I know how I want it to end, but how do I get there?

I brainstormed ideas and directions for this story on the full 15 minute ride home and by the time I pulled up, I had the story ready to go and I tackled it the next morning, finishing a first draft in only a couple of days.

That’s not to say every brainstorming session ends with similar results, but at least you can walk away with a list of ideas that don’t work and directions you know not to take.

I’ve done this with titles dozens of times. Not every story has a title built into it. My STRANGE CASE OF DR. JEKYLL AND MR. HYDE sequel short, “The Dichotomy of Monsters” went through a handful of possible titles before settling on that one, and each one was CLOSE, but not THE title. I used a brainstorming session one morning on the way to work to get that one.

Hell, even the name Midwest Creativity Control was the result of a brainstorming session with my team, everyone throwing out ideas in a group email and discussing each one until we finally came up with the right one, complete with rationale on why it’s the perfect name for our organization.

Brainstorming sessions can be a lifesaver to a creative, especially when you have a group of people involved, but even when it’s just you throwing ideas around yourself. I talk story ideas and details out with myself all the time, and they always bear fruit for whatever I’m working on.

Don’t feel pressured every day if you don’t know what you want to write about or which direction a story needs to take. The possibilities are nearly endless and you’ll find the right one with a quick brainstorming session.